Eco-conscious consumers are placing the spotlight on residential energy use. They evaluate various ways to adopt energy-efficient practices and install renewable energy systems. Solar panels are popping up on rooftops all around the world as a result.
These sustainable systems provide buildings with clean electricity. Individuals can heat their homes, power their devices, charge their electric vehicles, and more with solar power. Different system types can fuel various devices in a home. One increasingly common choice is the solar water heater.
Solar Water Heaters on the Market
Solar water heaters receive comparatively buzz in the media compared to their whole-home counterparts. These systems are distinguishable from the panel system covering entire rooftops. A lack of customer awareness leads to more rigorous marketing and advertising requirements.
Water heating, combined with refrigeration and lighting, accounts for 27% of a home’s total energy expenditure. The conventional homeowner may view this as over one-fourth of their annual greenhouse gas emissions. As the eco-conscious movement grows in numbers, the demand for renewable energy technology increases.
Individuals look at adopting green home technology to shrink their carbon footprint and raise the value of their property. Some 65% of Americans want to purchase solely sustainable, purpose-driven goods and services. Homes are no exception to this statistic.
Homeowners also invest in renewable energy systems to reduce their utility bills. Current solar water heaters on the market can cut hot water expenses in half annually. They can additionally reduce freshwater exploitation.
Renewable energy sourcing reduces water withdrawals by 41% nationally. Preserving this finite natural resource can limit water scarcity and increase environmental sustainability. The various benefits of solar water heaters lead one to question: “Will solar water heaters grow in popularity?”
Some studies predict growth in solar water heater sales in the coming years. One report projected a 6.7% revenue increase in the industry by 2026. Reaching this goal may require some education and marketing alterations. There are steps that distributors and manufacturing companies can take to increase the recognition of these products.
Increase Public Awareness
Though many citizens know of solar power technology, few understand the benefits of solar water heaters. A classic advertising method that remains effective today is television commercials. Even with the rise of clip-based media, television remains the second most lucrative medium for advertising.
Schools can also help increase solar water heater popularity among a future generation of consumers. The facilities may install renewable energy systems to showcase the benefits firsthand. Students can attain an on-site learning experience while the school lowers their electricity bills.
Every year digital consumers increase their content intake and hours spent online. Around 81% of individuals admit their friends’ social media posts influence their purchases. Solar companies can take their advertisement campaigns online to boost customer awareness.
Meet With Potential Customers
Some individuals know of renewable energy but lack the motivation to schedule an estimate. In-person meetings successfully generate sales compared to two-dimensional communication.
Face-to-face meetings also help clients and companies build trust, increasing one’s likelihood to invest in a product.
In 2020, social distancing challenged our ability to conduct in-person meetings, but solar water heater companies can utilize digital meeting technology to interact with clients and increase brand awareness.
Discounts and Special Offers
The power of promotions can effectively generate product popularity. Nearly two-thirds of consumers make unplanned purchases based on a coupon or sale. Similarly, 80% of individuals feel persuaded to make a first-time purchase because of a new client discount. Unique offerings psychologically trigger a buyer’s instincts, swaying their purchasing decision.
Discounts pull on a few natural response mechanisms. The most common feature is scarcity, which appears as a limited-time offer. Individuals feel compelled to make a cheaper purchase now than pay full price on their own time.
Companies can offer discounts and special offers on new solar water heaters to motivate a client’s purchase. A standard offer that solar businesses provide is a discounted installation rate. It creates an urgency for individuals to make their purchases.
Solar Water Heaters At Work
Net-zero buildings produce as much renewable energy as they consume. The closed system has no reliance on the grid, finding unique ways to meet energy and water demands. Most net-zero buildings utilize rainwater harvesting systems to extract water and solar technology to heat it.
Using the two systems together limit one’s carbon and water footprint and holds promising potential for third-world countries. Certain regions face devastating effects without access to vital resources. This is a common challenge through storm relief processes. Communities could utilize these systems, providing medical aid and other help to individuals globally.
A school in Nepal used a solar water heater since 1978, providing adequate resource accessibility to students. The region has limited access to energy, and the renewably powered device solved the limitation. Solar water heaters may offer resource stability to individuals around the world, regardless of their surroundings.
Washing machines use large quantities of water, making it difficult to develop sustainable models. A city in Brazil is developing an efficient laundry system using solar water heaters. They increase life cycle savings by 8.5% and reduce costs by 6.3% annually.
If global households adopted solar water heated washing machines, we could significantly shrink the greater carbon footprint. It also provides cleaning accessibility through power outages. Though this technology is not on the market yet, be sure to look out for it in the future.
A Greener Future
As solar water heaters gain popularity, more residential and commercial buildings may access their sustainable benefits. These systems can effectively lower global greenhouse gas emissions, helping us meet the Paris Agreement’s goals. When we limit our contribution to atmospheric pollution, we preserve natural resources, the climate, and the global ecosystem.
Author bio:
Jane works as an environmental and energy writer. She is also the founder and editor-in-chief of Environment.co.
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