I entered the marketing field in 2013. Early on in my career, I saw how powerful marketing can be to influence people’s perception, opinions and behaviors. That’s why it is so important to use this kind of power for good causes. On the flip side, look at what marketing did for Brexit and Trump’s election.
I kept developing my experience and worked in a variety of sectors over the years. As I sharpened my marketing skills, there was a growing voice inside of me pushing me to apply my abilities for good use and NOT just to make money.
Why renewable energy?
Up until now, I have been working for an SEO agency in Toronto, ON. While I was making a decent living, I pretty much spend every day working on beauty salons’ digital marketing and kept thinking, “Great job Willie. You’re helping more people suck out body fat.”
As I effectively help these companies grow their web traffic, I am getting very anxious about the consequences of global warming. Here is one of many scientific data about rising temperatures on our planet:
The earth is cooking up and millions of people WILL die because of global warming in the next 10 years. And what am I doing? Helping more people get rid of their body hair? I don’t know about you, but that’s not my aspiration. I firmly believe that everybody should do what they are passionate about. When people actually get excited about going to work each morning, it’s not a JOB anymore.
I knew I had to do something.
Content marketing can make the world a better place
Back in the days when I was picking up SEO, I was able to learn it very fast (mostly for free) because most of the SEO thought leaders such as Rand Fishkin and Neil Patel are doing content marketing. As a result, I am passionate about both content marketing and clean energy.
And then it hits me: Maybe I can combine these two?
After months of research and soul-searching, I finally identified the role I can play in the fight against global warming.
I noticed that because many solar professionals come from an engineer or technical background, they usually don’t do digital marketing well. Even most of the big brands in the solar space aren’t fully taking advantage of content marketing. Let’s be real, bragging about your most recent projects non-stop on LinkedIn is not social media marketing.
It can be very valuable for the renewable energy space as well. By leveraging the power of content marketing, we can fight misinformation and misconceptions of clean energy by creating valuable, educational and helpful content.
So in March 2019, SolarMetric.com was born.
My mission with this site is to help educate solar professionals about marketing solar energy more effectively.
Willie Jiang’s Skillset